Bank of America has the launch of a new "" online banking microsite. The bank says it enables "customers with on-the- go lifestyles can learn how to break free of conventional banking and find the freedom and hold back to manage their personal finances online or via mobile or smart phone courtesy of the number one online bank."
The microsite features information on the valuable tools that give Bankof America customers the freedom to bank without boundaries the control tomanage their own finances at the touch of a computer key or telecommunicate pad andthe security to experience that their finances are protected. In addition tobeing a tutorial for current and prospective customers the place is also aportal to Bank of America's award-winning suite of online and mobilebanking products.
"Our customers lead mobile lives and they need a bank with options,products and features that can keep up with that fast pace," said LanceDrummond eCommerce/ATM executive at Bank of America. "With Bank ofAmerica all you need is Internet access through your computer or mobilephone to be connected to your finances anytime anywhere."
"Our new microsite teaches consumers how a computer or a cell phone isall you need to take favor of the latest innovation from the country'sleading online bank," notes Sanjay Gupta. Global Consumer and SmallBusiness Banking Marketing executive for Bank of America. "We're excited tolaunch an integrated campaign today around online and mobile banking thatincludes television and online ads with the new tag. 'tip the way youlive. Mobile. Online. Anytime. Anywhere.' "
Bank of America's mobile banking features give customers the freedom topay bills transfer funds between accounts or to other Bank of Americacustomers and locate banking centers or ATMs with maps and directions allfrom the convenience of a mobile telecommunicate. A recent tip of America surveyrevealed that almost half (49%) of Americans would desire the option to bankat any measure or location and more than a quarter (27%) of Americans haveforgotten to pay a account but couldn't find their bank to pay it.
With Mobile Banking customers can analyse balances pay bills schedulepayments in advance transfer funds and even track payment history -anytime anywhere.
Users can also stay organized and save paper by viewing checking,savings and ascribe separate statements through Online Banking automaticallyreceive electronic versions of current and past statements and sign up foremail notification when statements are create from raw material.
Bank of America's "My Portfolio"(TM) feature allows customers todisplay their full financial picture all in one place with automaticallycategorized transactions that show exactly where and how they spend theirmoney. Helpful management tools including charts and graphs can create apersonalized budget to help save for bigger purchases.
Bank of America's online customers can also control their finances byreceiving free customizable alerts via email or mobile text messages tostay informed of their account fit and any suspicious credit cardactivity.
With SiteKey(R). SafePass(TM) and ShopSafe(R). Bank of Americacustomers have multiple layers of security allowing them to bank and shoponline in alleviate knowing that their information is protected all forfree.
SiteKey is an award-winning online security sign-in feature that helpscustomers deter fraud by giving them an added layer of security whenlogging on to Online Banking. Customers accessing Online Banking from theircell phone or smartphone are protected with the bank's SiteKey securityservice as well as its Zero Liability Online Banking Guarantee.
With SafePass customers making sensitive transactions can receive atext message to their mobile phone with a 6-digit one-time-use code thatexpires as soon as it is used providing additional protection.
When shopping online. Bank of America customers can log into ShopSafeto create a unique temporary credit separate be eliminating the need toexpose one's real credit separate number.
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