My Grandfather ran a small Grocery Store and when you would ask him a challenge about his Business he would laugh and Reply does Macy’s Tell Gimbel’s. (At the Time Gimbel’s was a study Competitor of Macy’s in the New York Department hold on Market.) Well if they if Macy’s were on the Internet back then they would be telling Gimbel’s a lot. Gimbel’s of course would need to know how which steps to take and what tool’s to use to spy on Macy’s.
All Examples are based on the search term ‘buckwheat pillows’ I do not change ‘buckwheat pillows’ but I did recently request some online recently.
Go to Yahoo. MSN and Google write in “buckwheat pillows” see who your Top competitors are. You may want to look at the top 5 or 10 for Yahoo. MSN and explore. Do they overlap. Is someone number 1 in all 3 Searches or are they different. Who Appears most often in the Top 3 the Top 5 the Top 10. Now Pick one of your Top competitors and see what else you can learn from them. Let’s use http://www l-oma com/ for this example.
The Meta Tag Analyzer tool will tell you which keywords appear on there page and how often. Just go to http://ewguru com/tagtool and type in www l-oma com and click submit. You will get a inform. The Top of the Report contains information on the Title. Description and Keyword Meta Tags we will use these later now scroll down until you see the Report Heading [The Keywords Found on Page]
This Heading tells you the Keyword Density for the Keywords and Keyword Phrases on this Page. You ordain notice the Keyword ‘Pillows’ appears 3.76%. ‘Buckwheat’ 3.29% and ‘lay’ 1.88%. You will also see that ‘buckwheat pillows’ appears 2,88%. A Keyword density of about 3% is just about right for your aim Keyword evince.
Now Scroll up a little you will see the Heading [Keywords open in the IMG Alt tags] The Alt tag of an image is the text a user sees when the Image can’t be displayed. In this case they are not using Alt Tags. They could improve slightly by adding Alt Tags to there Images. Maybe for the Pillow they could place ‘Enjoy this Comfortable Buck Wheat Pillow’
Scroll up a little more and you will see the Heading [Keywords open in the Anchor tags] Tells which Keywords are being used with there Links. Keywords in the Anchor can help your ranking. Perhaps they could have said ‘Order Buckwheat Pillows’.
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Related article:
http://raul28.wordpress.com/2007/11/18/7-simple-steps-to-spy-on-your-online-competition-and-acheive-a-high-page-rank/
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